Jenkins, Afterword “The Future of Fandom”

August 17, 2008

Apparently, fandom is the future (361). It’s becoming a normal part of life; “this kind of fandom is everywhere and all the time, a central part of the everyday lives of consumers operating within a networked society” (361). I appreciate Jenkins’ call to his fellow academics to be in conversation with academics in other fields who are talking about these same issues, though perhaps “using a different language” (363). I like especially his acknowledgement at the end that “there is no typical media consumer against which the cultural otherness of the fan can be located. Perhaps we are all fans or perhaps none of us is” (364). And if this is the case, then the normalcy of fandom requires an adjustment in the lens through which we view culture. But what does that look like?


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